What is the Cup of Excellence® competition?
Cup of Excellence® is the premier coffee competition and auction worldwide! It is also the highest award given to a top scoring coffee. The level of scrutiny that Cup of Excellence coffees undergo is unmatched. All of the Cup of Excellence award winners are cupped at least five times (the top ten are cupped again) during the three-week competition. Literally hundreds of cups are smelled, tasted and scored based on their exemplary characteristics. The prices that these winning coffees receive at the auction has broken records time and again and prove that there is a huge demand for these rare, farmer identified coffees.