What We Do For Coffee Buyers
Cup of Excellence has
Discovered Incredible Coffees
Building Profits for the
Successful Specialty Roaster
Successful Specialty Roaster
- Each competition discovers previously unknown Farmers and delivers in-depth stories about the coffee and the farm
- Transparency to the farmer supports building long-term sustained business relationships
- Discovery of new coffees, varieties, farms, and regions create a pathway for profits
- Long-standing tradition of blending unique coffees is minimized
- Financial reward to farmers creates incentives for experimental and higher volumes of exceptional quality
- Solving quality issues at origin positively impacts purchases and deliveries
- A Cup of Excellence award entices consumers wanting unique coffees with both integrity and exquisite flavors
- Huge Marketing Opportunity for Winning Bidders at each Auction
The Competition Process Itself
Creates Higher Quality Standards
Creates Higher Quality Standards
- International Cuppers benefit from Increased skill
- Shared vocabulary builds consensus
- Enhanced sensory and value judgment improve profitability
- Highest sample preparation standards create more effective coffee evaluation
- Collaboration enhances global knowledge