What We Do For Coffee Buyers

Cup of Excellence has

Discovered Incredible Coffees


Building Profits for the
Successful Specialty Roaster

  • Each competition discovers previously unknown Farmers and delivers in-depth stories about the coffee and the farm
  • Transparency to the farmer supports building long-term sustained business relationships
  • Discovery of new coffees, varieties, farms, and regions create a pathway for profits
  • Long-standing tradition of blending unique coffees is minimized
  • Financial reward to farmers creates incentives for experimental and higher volumes of exceptional quality
  • Solving quality issues at origin positively impacts purchases and deliveries
  • A Cup of Excellence award entices consumers wanting unique coffees with both integrity and exquisite flavors
  • Huge Marketing Opportunity for Winning Bidders at each Auction

The Competition Process Itself
Creates Higher Quality Standards

  • International Cuppers benefit from Increased skill
  • Shared vocabulary builds consensus
  • Enhanced sensory and value judgment improve profitability
  • Highest sample preparation standards create more effective coffee evaluation
  • Collaboration enhances global knowledge
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt
Select Language