What We Do For Specialty Coffee Sustainability
Cup of Excellence is
The Premier Coffee Competition and Quality Standard
Cup of Excellence Enhances
Quality Infrastructure
Quality Infrastructure
- Competition motivates creation of greater volumes of higher premium coffees in a producing countries thus leading to enhancing the value of specialty coffee exports in often poor nations.
- Transparency to the farm supports increase in overall economic development and financial reward for families, communities, and entire regions.
- Economic enhancement for quality maintains family structure on the farm and lessens the need to move to the city for employment.
- Workers enjoy greater benefits as higher quality requires a stable and skilled labor force
- Long term quality necessitates environmental stewardship-winning farmers and other indirect beneficiaries can focus on sustainable farming practices.
- Farmers and mills adapt rigid physical standards researched and required by Cup of Excellence thus improving the viability and value of all quality coffees.
- Protection of winning coffees has resulted in advances in shipping and packing procedures for unique smaller lots.
- Quality determination of higher producing or disease resistant experimental varieties is critical to farming sustainability.
- Excitement and awareness supports in-country specialty coffee consumption and retail coffeehouses.
Creates Long Term Sustainability
for Country’s Specialty Coffee Economy
for Country’s Specialty Coffee Economy
- Trained National cuppers with Improved Career potential
- Quality Selection, Roasting and Cupping preparation up to Int’l standards
- Identification of and help solving specific quality issues
- Competition process gives farmers- exporters- importers feedback on many unknown coffees and regions- every country has discovered unknown regions.
- Regional Appellation Development
- Teaches Farmers and Countries About Marketplace Demands
- Personnel skill required for the competition augment the level of knowledge and technical capacity for the producing country coffee industry.
- Indirect benefits to COE countries add millions of additional dollars to their coffee farmers due to quality increased premium trade and quality improvement.
- Head Judges, staff and volunteer international cuppers share vocabulary, problem solving and business knowledge thus improving the ability to operate effectively in an international trade environment.