SET VC – Discounted Rate


Sensory Education Training (SET) VC is a global calibration event that will be led by Cup of Excellence (CoE) Head Judge Scott Conary in May 2021. Students around the globe will cup and score coffee sourced from award winning CoE farmers and renowned green-coffee importers. This unique event will allow students to evaluate their cupping scores in comparison with those of a global community of coffee professionals.

Schedule based on New York Time (UTC–4)

May 7th, 7–9 a.m.: Welcome/Presentation.
May 17th: Scores due for submission.
May 21st: Personalized evaluations and reports delivered to students
May 22nd (time tbd): Presentation of results, plus question-and-answer session

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Prior to the event start date, SET VC students will receive a box containing roasted samples for three cuppings, sample placement instructions, CoE score sheets, an official CoE cupping spoon, and other goodies from our sponsors. On May 7th, SET VC will kick off with a special presentation by Head Judge Scott Conary. Scott will teach students how to cup and score using the CoE score sheet, and explain what makes CoE award-winning coffees so special. At this time, students will learn how to set up the event cuppings in the comfort of their homes or cupping labs.

From May 7–17th, students should cup the coffees mailed to them, score the coffees, and return their completed score sheets to the event coordinators. 

During these 10 days, students will have access to special video sessions lead by CoE staff along with Scott himself, and have the opportunity to have their questions answered. Students may also communicate directly with their fellow participants via this event’s What’sApp group.

After submitting their score sheets, students will receive individualized evaluations of their work and reports compiled by Scott. These reports will be based off the same data CoE uses to select cuppers for their National Juries. The report will provide insight regarding students’ cupping skills and their assessments of the coffees that were evaluated.

On May 22nd (time tbd), students will join Scott for a virtual presentation of the data collected from all participants, and will answer questions about the coffees’ attributes, the cupping data, and more.

Participation in the SET VC session will give students the following opportunities:

  • Learn how to cup and score coffee using the CoE score sheet 
  • Cup and score award-winning and unique coffee 
  • Compare cupping scores within a global coffee community
  • Gain understanding into what high-scoring specialty coffee is 
  • Develop and further their own cupper confidence and accuracy 

What’s included in the class fee: 

  • 2 instructional webinars
  • Office hour access 
  • Coffee kit (see below)
  • Access to class WhatsApp group
  • Certificate upon completion of class

Kit includes:

  • Roasted coffee for 3 cuppings, 24 coffee samples total 
  • Brewer from Origami 
  • CoE Quality Coffee Pocket Guide
  • Brewler from Kruve
  • Limited-edition Cup of Excellence engraved W.Wright cupping spoon
  • Cup of Excellence cupping form 


  • $325 for ACE members
  • $400 nonmembers
  • Email [email protected] for group rates & discounts

Become an ACE member to claim your discount!




SET Courses are eligible for a 100% refund up to 31 days before the start of class. Between 30 and 16 days before the start of class the courses are eligible for a 50% refund. From 15 days prior to the start of the course, it is nonrefundable, unless the course is canceled by ACE. Refunds Requested over 90 days after the initial date of purchase will only be issued in the form of credit for future purchases on the ACE website.

If students are late or do not show up for class ACE cannot ensure their cupping data will be included in group discussions, calibrations, or post-class reports.