Non-Member: USD 1649.00
COE Members: USD 1319.00
September 7 th – September 10 st , 2023




Over the four-day course, you will participate in:
 In-depth lectures and discussions on COE, specialty coffee, and what makes COE
coffee unique.
 Various sensory exercises are designed to help you grow in perceiving and
understanding aroma and taste. These exercises will be the start of learning to
calibrate with the group.
 Tastings are designed to demonstrate the importance of the correct cupping procedure
and the effects of different variables on cup profiles.
 Understanding common defects in coffee.
 Learning about the COE method for scoring coffee.
 Calibrating with a diverse group of cuppers over multiple cupping sessions.
 Introduction and discussion around COE’s unique way of evaluating cuppers’ skills and
 A test designed after the program COE uses to select National Jury members.
Classes will begin at 9:00 and finish between 4:30 pm and 5:00 pm with an hour break
for lunch, which will be provided. Be prepared to experience the Cup of Excellence
(COE). You’ll cup many different coffees, processes, and cultivars, practice the logistics
and cupping protocol of a COE cupping, and take an exam just like National Jury

sensory professionals. This will show you how you are calibrated with the rest of the jury
and your sensory confidence with representative scores samples.
In the first two days, we focus on COE cupping, the protocol of identifying qualities,
identifying common flavor attributes, scoring, and a common language. We then will
advance to expose all participants to a technical approach to our quality variables,
different varietals, and some common defects. Sessions include lab, lecture, and active
discussions. We will also provide coffees from other countries for you to taste and learn
about; processed naturals and honey/pulped naturals & varieties, etc.
The third day will be filled with multiple cupping and calibration sessions. The fourth day
of the class will be the “test” with three cuppings back-to-back.
We’ll be actively standing during cupping and seated for discussions, so please wear
comfortable clothing and shoes. No use of perfume or cologne allowed. Lunches to be
Please bring a notebook and, if you like, samples of your roasted beans. You’ll have the
opportunity to see other coffees from other attendees.
You will receive a COE cupping spoon, an apron, and other fun things at the beginning
of the class. Upon completing the course, you will receive a certificate of completion
signed by your instructor.  Within three weeks, you will receive an email containing your
testing results. The information you receive will be in the same format as those who
undergo national jury testing.
This experience is intended to share the Cup of Excellence program with you, improve
your cupping and sensory evaluation skills, and share with others in a jury setting. This
is the best way to learn and calibrate your sensory skills. Thank you for joining us.

Host: FABB Academy of Coffee
We at FABB don’t work in half-measures, so we ensured that our coffee institution could
hold its own amongst the world’s best. We are coffee educators certified by the
Specialty Coffee Association (SCA) and Coffee Consulate (Germany). We are also a
green bean trader and have excellent connections with professional coffee farmers,

adopting Fair Trade and Organic Growing rules. We have the latest coffee equipment,
machines, and accessories as well.
That’s not all. With the establishment of the FABB Academy of Coffee, we’re committed
to spreading the wonders of coffee all over the globe, not just in Thailand. We want to
inspire a new coffee culture and promote global interest in the art and business of
coffee. We don’t see ourselves as riding the coffee bandwagon; in our vision, we’re one
of those driving it!

Alex has worked in specialty coffee for over a decade. In 2005, Alex started as a barista
in Eugene, Oregon. In 2009 he competed in and won the Northwest Regional Barista
Competition in the United States. Alex has worked barista shifts in Iceland and Sweden
and has volunteered for numerous national and international coffee events. In 2012
Alex joined the team at Portland’s Heart Coffee Roasters. Over nearly six years at
Heart, starting as a barista, Alex advanced to directing training and managing quality
control and green buying.

Alex is currently the Sr. Education and Project Manager for the Cup of Excellence. In
this role, Alex instructs and drives Coe courses and education initiatives globally. Along
with his efforts to promote COE education, Alex also works as a head judge for CoE
competitions and ACE Private Collection Auctions. Alex has instructed courses in over
15 countries.

Alex enjoys traveling and experiencing Oregon’s incredible natural beauty and Cats. He
is also a pretty good cook.

All SET courses require eight students to register for the class to run. Once you have
registered for the course, we will send you updates on the status of the class and how
registration is proceeding.

SET Courses are eligible for a 100% refund for 31 days before class starts. Between 30
and 16 days before the start of class, the courses are eligible for a 50% refund. From 15
days before the beginning of the system, it is nonrefundable unless ACE cancels the
course. Refunds Requested over 90 days after the initial date of purchase will only be
issued in the form of credit for future purchases on the ACE website.
If students are late or do not show up for class, ACE cannot ensure their cupping data
will be included in group discussions, calibrations, or post-class reports.